> ## Documentation Index
> Fetch the complete documentation index at: https://university.gumloop.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Firm Positioning Agent | Gusto Partners

> A walkthrough of the Firm Positioning Agent: analyze a firm's digital presence through an advisory lens.

[University](/index.md)

Gusto Partners

Firm Positioning Agent

[https://player.vimeo.com/video/1189613106?h=d9732f4e22](https://player.vimeo.com/video/1189613106?h=d9732f4e22)

# Firm Positioning Agent

To grow an advisory practice, clarity matters: about who you serve, what problems you solve, and what makes your firm the right choice. The Firm Positioning Agent helps you build that clarity by turning what your firm already does into language that works in proposals, client conversations, and anywhere you need to explain what your firm offers.

## How to Run the Agent

Enter your firm's website URL along with a few details: the types of clients you work with, the services you want to emphasize, and the problems you help solve. Then click Run.

Note: The agent takes a moment to run because it's generating multiple components at once, including different versions of your positioning for different audiences.

## What the Output Looks Like

You'll get clear, professional language that helps the right clients understand why your firm is the right fit for them. It covers who you serve, what you're best at, and the problems you help solve. So the next time someone asks what makes your firm different, you have a confident, specific answer ready.

## Why This Matters

When clients can clearly understand what your firm offers and why it matters to them, it changes the way conversations go. This agent gives your firm that clarity language that works on your website, in proposals, and in everyday conversations with clients and prospects. It's also the foundation for pricing your advisory services with confidence, which makes it a natural first step for any firm building out its advisory offering.

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Agents to Grow Your Advisory

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Advisory Pricing Agent

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