> ## Documentation Index
> Fetch the complete documentation index at: https://university.gumloop.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Website Audit Agent | Gusto Partners

> A walkthrough of the Website Audit Agent: a quick, sales-led snapshot of how a firm's website is performing.

[University](/index.md)

Gusto Partners

Website Audit Agent

[https://player.vimeo.com/video/1189612798?h=5680283839](https://player.vimeo.com/video/1189612798?h=5680283839)

# Website Audit (Digital Presence) Agent

Before a potential client calls your firm, they visit your website. The Website Audit Agent gives you an honest, outside look at what they find when they get there, and whether what they see gives them enough confidence to reach out.

## How to Run the Agent

Enter your firm's website URL and click Run. The agent will scan your site and generate a full report.

Note: The agent reviews 15 factors across your digital presence, including elements beyond your website like your Google Business Profile and online reviews.

## What the Output Looks Like

You'll receive a structured report covering:

<ul>
  <li>How clearly your homepage explains what your firm does</li>
  <li>Whether your services are easy to understand</li>
  <li>How simple it is for someone to contact you</li>
  <li>Where potential clients may be losing interest before they ever reach out.</li>
</ul>

Each section includes specific observations and practical recommendations written for your firm.

## Why This Matters

Most accountants don't spend much time thinking about their website. It gets built once and mostly stays the same. But it's often the first thing a potential client looks at, and if it's confusing or hard to navigate, they move on without ever reaching out. This agent gives you a fast and objective read of what prospective clients see when they search for your firm online.

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