Firm Growth Agents are the first set of AI-powered tools built by Gusto to help partners attract better-fit clients and build a more consistent pipeline, without adding more to your plate.

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Meet the Firm Growth Agents

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Website (Digital Presence) Audit

Turn your online presence into a stronger first impression

Online search is often your first interaction with a prospective client. This audit highlights where it may be underselling your expertise – and gives you clear, practical ways to improve it.

What you get: Prioritized recommendations to help your firm attract and convert the right clients online

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Prospecting Agent

Find businesses that match your ideal client profile

This workflow helps define what a great client looks like for your firm, then identifies businesses in your market that fit. You get a focused list to guide your outreach, not a generic database.

What you get: A targeted prospect list aligned to your firm’s strengths

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Outreach Agent

Your next client pitch, written and ready to review

Draft thoughtful, personalized emails based on your prospects and services. You stay in control. Review, edit, and send with confidence, while tracking engagement and follow-ups in one place.

What you get: Structured draft outreach for your team to review, personalize, and send.

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Why This Matters

Together, these three agents provide a structured way to audit your online presence, find prospective clients, and draft outreach. The Firm Growth agents set the foundation for building a consistent pipeline, so firms can focus on closing the deal.