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Documentation Index

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UniversityGusto PartnersOutreach Agent

Outreach Agent

A walkthrough of the Outreach Agent: follow-up messages, nurture sequences, and outreach scripts for firms.

This agent generates follow-up messages, nurture sequences, and outreach scripts for firms engaging prospects after initial contact. Partner managers use it to help firms stay consistent with their follow-up and keep conversations moving forward.

How to Run the Agent

Enter a competitor or prospect type (example used in this walkthrough: Collective.com). The agent scrapes the site and pulls out key positioning points so it can tailor the outreach.

Optional Input

You can also upload a CSV of prospects to generate a full email sequence, but this is optional. The agent works even without a CSV.

What the Output Looks Like

The agent generates:

  • Competitive insights
  • Suggested messaging angles
  • A set of follow-up messages firms can use right away

Why This Matters

Partner managers use this agent to help firms:

  • Differentiate themselves from competitors
  • Stay top-of-mind with prospects
  • Send follow-up messages that feel relevant and personalized