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Documentation Index

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UniversityGusto PartnersProspecting Agent

Prospecting Agent

A walkthrough of the Prospecting Agent: personalized outbound messaging tailored to the firm’s niche and tone.

This agent generates outbound prospecting messages tailored to the firm’s niche, tone, and service mix. Partner managers use it to help firms create outreach that feels relevant, personalized, and aligned with the ideal client profile.

How to Run the Agent

  1. Enter the firm’s details and target audience.
  2. Click Run.

Note: The Prospecting Agent can take a moment to run because it generates multi-channel messaging and personalizes it to the firm’s niche and tone.

What the Output Looks Like

Once the output loads, you’ll see a full set of outbound assets, including:

  • Email templates
  • LinkedIn messages
  • Call openers

Everything is customized to:

  • The firm’s positioning
  • The audience they’re trying to reach
  • The tone they want to use

Why This Matters

This helps firms quickly improve the quality of their outbound efforts and gives them messaging they can use immediately.