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Documentation Index

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UniversityGusto PartnersWebsite Audit Agent

Website Audit Agent

A walkthrough of the Website Audit Agent: a quick, sales-led snapshot of how a firm’s website is performing.

This version is designed for partner managers to use before calls, during discovery, and in follow-ups. It gives a quick, sales-led snapshot of how a firm’s website is performing and where the opportunities are to improve clarity, positioning, and conversion.

How to Run the Agent

  1. Enter the firm’s website URL.
  2. Add any optional contacts.
  3. Click Run.

What the Output Looks Like

The audit is broken into sections covering:

  • Homepage Clarity
  • Service Positioning
  • Benefits Messaging
  • Calls to Action
  • Opportunities to Improve Conversion

How the Partner Manager Should Use It

Partner managers use this agent to:

  • Prep for conversations with the firm
  • Identify gaps in the firm’s current messaging
  • Highlight where advisory services can strengthen the firm’s online presence